WatermelonSeed Vault

Save your data. Unlock your growth.

Vault captures and preserves snapshots of your marketing ecosystem—journeys, calls, ads, and SEO—so you can compare, learn, and scale with confidence.


Why Vault?

Most platforms aren’t built for long-term memory. For example, Google Search Console only retains up to 16 months of data—after that, your history disappears. Vault keeps your most important marketing signals permanently, in one place, and organized by date.

With Vault you can:

  • Freeze performance at any point in time (end of month, campaign launch, after site changes).

  • Compare apples-to-apples across months, seasons, and years.

  • Prove ROI with historical context that doesn’t vanish.

  • Turn “I think it worked” into “here’s what worked and why.”


What Vault Saves

  • Website Journeys & Conversions

    Visits, sources, touchpoints, and outcomes from your WatermelonSeed tracking (including per-site breakdowns).

  • Search & SEO Signals

    Queries, impressions, clicks, CTR trends, landing pages, and rankings summarized at snapshot time.

  • Advertising Performance

    Spend, conversions, cost-per-result, and top creatives/keywords from Google Ads and other connected platforms.

  • Calls & Leads

    CallRail metrics: call counts, first-time vs. repeat, qualified call counts, and source/keyword attribution.

  • Notes & Context

    Manual annotations (e.g., “launched new homepage,” “raised budget 20%,” “holiday promo”) so future you remembers what changed.


How It Works

  1. Connect

    Link your sites and data sources (WatermelonSeed tracking, Google, Ads, CallRail).

  2. Snapshot

    Click Save Snapshot (or schedule recurring snapshots). Vault pulls, aggregates, and stores a time-stamped record.

  3. Compare

    Open any snapshot, then compare side-by-side: this month vs. last, year-over-year, or before-and-after a change.

  4. Decide

    Use clear deltas and trends to shift budget, tune SEO, refine ads, and improve the customer journey.


What Makes Vault Different

  • Permanent History

    Your data stays—beyond platform limits and accidental deletions.

  • Single Source of Truth

    All your channels summarized at the exact moment of capture.

  • Journey-First Insights

    Not just metrics—context (how people found you, what they did, and what converted).

  • Human-Ready Summaries

    Shareable views for clients and stakeholders—no massive spreadsheets required.


Where Vault Shines

  • Quarterly & Annual Reviews

    Prove long-term SEO wins, ad efficiency, and lead quality changes.

  • Before/After Testing

    Redesign, new pricing, fresh landing page? Lock a snapshot, then measure the lift.

  • Seasonality & Trend Analysis

    Understand cyclical patterns, plan inventory/staffing, and budget proactively.

  • Attribution Clarity

    Tie calls and conversions to sources and campaigns with historical proof.


Example Snapshot (What You’ll See)

  • Top sources by visits, conversions, and conversion rate

  • YoY / MoM deltas with simple green/red indicators

  • Calls summary (total, first-time, qualified)

  • SEO overview (queries, pages, CTR)

  • Ads roll-up (spend, CPC/CPA, top performers)

  • Notes/annotations from your team


Security & Ownership

  • Your data is your data.

  • Encrypted in transit and at rest.

  • Access controls for team members and clients.

  • Export options for audits or offline records.


FAQs

Does Vault replace my analytics tools?

No—Vault preserves the important bits from them, permanently, and makes comparison effortless.

What gets captured in a snapshot?

A summarized, consistent set of KPIs from your connected sources plus your journey/conversion data at that exact moment.

Can I schedule snapshots?

Yes. Set it monthly, weekly, or custom (e.g., every Friday). Manual snapshots are always available.

Will it help if I switch platforms?

Absolutely. Vault keeps your history intact through migrations and redesigns.

Can I annotate snapshots?

Yes—add notes like “Launched Summer Promo on June 1” so you remember context later.


Get Started

Protect your marketing history and make smarter decisions with real context.

Vault turns fleeting metrics into long-term advantage.

  • Start Using Vault